About us
We are a strategic digital marketing consultancy focused on measurable growth and long-term impact. We partner with ambitious brands and marketing agencies that value senior-level expertise and a smooth collaboration. From strategic planning to hands-on execution, we support digital marketing across the full journey. We are committed to continuous improvement so we stay best-in-class and ahead of the curve.
Our founder
Sirkku Pelkonen is a digital marketing strategist with over a decade of experience in paid social, growth marketing and data driven brand development.
She holds a Master’s degree in Economics and Business Administration from Aalto University and is currently completing a Master of Culture and Arts at the Lahti Institute of Design and Fine Arts. Her studies focus on design thinking, customer experience and sustainability in marketing, and she is currently finalising a research project that explores how sustainability can be integrated as part of marketing strategy.
Sirkku has worked in several leading Finnish media and technology companies, including GroupM, Dagmar and Smartly.io. At Smartly.io, she led customer success for major Nordic retail and fashion brands, helping them scale performance and creativity through data and automation.
Before founding Bella Consulting, she worked at OIKIO as a Lead Paid Social Consultant, where she led the development of the company’s paid social department and helped clients achieve measurable business growth through digital marketing.
With more than ten years of experience partnering with leading Finnish and Nordic brands across key sectors including fashion, retail, FMCG, automotive, e-commerce and B2B she has developed a strong understanding of the factors that drive measurable business growth. Her combined experience from agencies, in-house positions and the marketing technology industry provides a solid foundation of both strategic and technical expertise.
To learn more about Sirkku’s background and experience, visit her LinkedIn profile where you can also find recommendations from clients and colleagues who have worked with her over the years.
Take a closer look at our services
Our promise to give back
SUPPORTING COMMUNITY
Great work deserves to do good. We donate 1% of our annual revenue to a cause that actually matters. Our 2026 giving partner is We4You, an initiative that provides support to families with children facing major health challenges. Through their work, We4You helps families cope with everyday demands, offering both practical help and moments of joy when they’re needed the most. The partner changes each year, allowing us to contribute to a range of meaningful causes over time.
PRO BONO COLLABORATIONS
We occasionally collaborate with selected partners on a pro bono basis, supporting purpose-driven brands, cultural initiatives and non-profits in developing their marketing and accelerating their growth. These partnerships are chosen carefully and crafted with the same passion and dedication we bring to every client project. If you represent an organization that could benefit from this kind of collaboration, we’d love to hear from you.
ACADEMIC ENGAGEMENT
We’re also committed to sharing what we know. We give lectures and guest talks at universities on topics related to marketing, branding, entrepreneurship and career. We have given guest lectures at Aalto University and Arcada University of Applied Sciences. We’re always open to new academic collaborations, so feel free to reach out regarding guest lectures or course participation.
